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Backlit Displays

Backlit Displays
With recent LED technological advancements, backlit displays have become much more prevalent. The lighting used is now cheaper to produce and more energy efficient to operate, while producing a brighter, whiter light. Backlighting a graphic guarantees a consistently vivid appearance regardless of the surrounding ambient light...

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Pop-Up Displays

Pop-Up Displays
Because Pop-Up Displays are so popular in the trade show industry, there are hundreds of different manufacturers producing them. The result of that is a wide range in both price and quality. There are tons of extremely cheap models produced overseas that are quick to break and difficult to work with. There are also several high quality...

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Designing Trade Show Graphics

Designing Trade Show Graphics
When it comes to posters, signage and displays, a general rule of thumb is that you have about three seconds to capture the attention of your viewer. That doesn't leave a lot of time for reading through lists of bullet points. There are various strategies to catch the attention of someone walking by. Humor, shock, intrigue, provocativeness are all...

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Trade Show Kiosks & Towers

Trade Show Kiosks & Towers
Trade show booths are designed to attract visitors and generate potential clients. The more professional and prominent your display, the better your chances of generating interest in your company's products and/or services. Most of the conversations you will have while exhibiting will take place out in front of your booth. A kiosk or tower can...

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Display Lighting

Display Lighting
There are a number of different types of lighting that can be used in conjunction with your trade show display. Many of our modular exhibits, pop-up displays, and banner stands have options to add lighting at a minimal cost to the customer. If you have ever attended a trade show, you know that the difference between a well-lit booth and a...

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Trade Show Lighting Comparison Tool

Comparing Trade Show Lights
Shopping for trade show lights, but not sure which one will work best? Check out our trade show lighting comparison tool. It allows you to compare our most popular trade show lights side by side with actual photos of the lights in use...

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Burst Displays

About Burst Displays
Burst Displays are a type of seamless fabric pop-up display. They can be set-up and taken down in under a minute with no tools required. The graphic does not even need to be removed! Due to the minimal amount of hardware and ultra lightweight graphic, shipping costs remain low...

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Using Attendees to Boost Lead Generation

Using Attendees to Boost Lead Generation
At most large trade shows, there are hundreds or even thousands of attendees wandering from booth to booth in search of interesting products and services. A great way to bring more attention to your trade show booth is to use the attendees as your own personal sales force...

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Banner Stands

What Are Banner Stands?
Banner stands are a low cost alternative for the exhibitor who is looking for a large graphic area. These versatile displays can be set up very quickly and are easily the most portable display available...

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Budget Displays

Budget Displays
Trade shows in and of themselves are a multi-million-dollar business. Some event centers have even been specifically built JUST for trade shows and conventions (looking at you Las Vegas Convention Center!). Many trade show booths can cost thousands or even tens of thousands of dollars...

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Attending a Trade Show

Attending a Trade Show
In order to make the most of the trade shows you attend, you must have very specific plans and goals before the show begins. If you do not know what you are trying to achieve, you would be better off not attending the convention or expo at all. You can put together a plan by looking...

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Custom Trade Show Displays

Custom Trade Show Displays
There are many trade show displays that offer a custom look, but are produced from stock exhibit material. These displays are designed with many configurable options such as monitor mounts, literature holders, recessed lighting, counter systems, and kiosks. In most cases, these components can be positioned almost anywhere on the display...

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Dye-Sublimated Fabrics

Dye-Sublimated Fabrics
Creating a dye-sublimated graphic is a three-step process. First, the artwork is printed onto a transfer paper using special dyes that permanently adhere to the fibers in particular fabrics. Ever have a tough stain you just can't get out of your favorite shirt? Same type of adhesion. After the graphic is finished printing, the transfer paper is loaded...

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Ten Tips to Increase Leads at your next Trade Show

Ten Tips to Increase Leads at your next Trade Show
Research the show carefully before you decide to exhibit. You can save yourself a lot of heartache by knowing exactly what size and type of trade show you are attending....

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Common Mistakes in Trade Show Exhibiting

Common Mistakes in Trade Show Exhibiting
Your exhibiting efforts must be part of an overall marketing scheme that is consistent and engaging. Many exhibitors start from scratch when designing their trade show display, and their booth ends up looking entirely different from the rest of their marketing material. While it is important to have a fresh look at every trade show, it is also...

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Large-Format Graphics

Types of Large-Format Graphics
Printed fabric graphics allow you to have one large seamless graphic stretched across a large area. Dye-Sub printed fabric graphics can be finished in a variety of ways, all depending on the type of trade show display they will be used on. There are also numerous types of fabric, each intended for a specific use. Backlit fabric graphics used on...

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Island Displays

Island Displays
Many veteran exhibitors swear by island displays at conventions and trade shows, but these spaces present a number of problems to more inexperienced exhibitors. An island display is surrounded on all sides by aisles, and usually islands are 20' x 20' or 20' x 40' spaces. The challenge for the exhibitor is to fill the space with a display that looks...

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Literature Stands

About Literature Stands
Your trade show literature is the only part of your trade show display that visitors will take with them when they leave the convention or expo. Hopefully they will remember your booth and a few key points about the nature of your company, but the literature will be in their hands for weeks after the trade show has ended...

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More Trade Show Tips

More Trade Show Tips
Follow up on the leads you generate. You would be shocked to know how many exhibitors fail to follow up with potential clients. Your work does not end when the trade show ends. Train your booth staff on your products and services. Your staff should be experts, not temps...

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Table Top Displays

Exhibiting with a Table Top Display
Table top displays are a great way to exhibit on a tight budget. Before choosing a table top display, be sure to make sure that other exhibitors at your show will also be using table top displays. You do not want to be the little guy on the scene...

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Things to Remember for your next Trade Show

Things to Remember for your next Trade Show
Every trade show venue has its own unique set of regulations. Larger convention centers have extremely strict regulations to prevent large scale disasters like fires and explosions, but even smaller trade shows will usually regulate the size of your booth, your shipping crate/case, and what kind of display lights you can use. Before you attend...

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Power Supply at Trade Shows

Power Supply at Trade Shows
When you are trying to cram over one thousand exhibitors into a single room, electricity becomes a scarce commodity. Each exhibitor wants their display to be the biggest and brightest, so this article will aim to provide helpful tips with regards to electricity use and power supply at...

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Table Covers

Table Covers
Controlling the table cover that your trade show table top display sits on is of the utmost importance. Why let the show managers dictate 20 to 30 percent of your booth's look? And if that 20 to 30 percent is hideous, they dictated your entire look...

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Shopping for Trade Show Booths

Shopping for Trade Show Booths
First, how many trade shows are you planning to attend? Are you looking for a display that will be used once and then thrown away, or one that will stand the test of time and includes a lifetime warranty? You can expect to pay a little more up front for a product with a lifetime warranty...

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Trade Show Counters

Comparing Trade Show Counters
Trade show counters are an essential yet often overlooked element to any trade show booth. In addition to solving problems such as where to store personal items or extra giveaways during your show and where to display a monitor, having a counter in your booth gives you additional branding space to get your message out there and a...

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Trade Show 101

Trade Show 101
Every trade show presents its own unique challenges, but there are a number of features that are common to all trade shows. Whether you are attending a local Chamber of Commerce show or a well funded national show, there are a few general guidelines you can follow to make sure that you are well prepared and well equipped for your...

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Trade Show Flooring

Do You Need Trade Show Flooring?
Most conventions, expos, and trade shows are long, arduous events that last most of the day. In many cases, your booth staffers will be on their feet for eight to ten hours at a time with very little room for breaks. Even the most battle-tested sales person will have sore feet at the end of the day after a long trade show. For this reason, soft trade show...

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Trade Show Advice

Trade Show Advice
Every trade show presents its own unique challenges, but there are a number of features that are common to all trade shows. Whether you are attending a local Chamber of Commerce show or a well funded national show, there are a few general guidelines you can follow to make sure that you are well prepared and well equipped for your...

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How to use Trade Show Giveaways

How to use Trade Show Giveaways
Every trade show presents its own unique challenges, but there are a number of features that are common to all trade shows. Whether you are attending a local Chamber of Commerce show or a well funded national show, there are a few general guidelines you can follow to make sure that you are well prepared and well equipped for your...

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Trade Show Literature

Trade Show Literature
Although your graphics should have relatively little text, your trade show literature should be full of engaging and informative text. The literature you distribute at your next show will probably be the only part of your company that follows your prospective clients back to their places of business. Make sure that your literature is well-designed and...

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Xpressions Displays

Xpressions Displays
The Xpressions display is essentially a popup display with dye-sub graphics stretched at all angles across the frame of the exhibit. This style allows graphics to be easily interchanged to give your company a fresh look at your next show...

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Trade Show Terminology

Trade Show Terminology
If you are looking for a trade show display or trade show booth for an upcoming convention, it is important to understand all the terms that industry experts use. It can be difficult to navigate your way through the maze of the trade show industry, but you can learn a lot by understanding the terms that are commonly used...

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