Ten Tips to Increase Leads at your next Trade Show
- Research the show carefully before you decide to exhibit. You can save yourself a lot of heartache by knowing exactly what size and type of trade show you are attending.
- Start planning well in advance of the trade show. Poor planning can result in unexpected costs and a poor showing.
- Make a list of measureable goals. If you do not know what you're aiming for, you will never do well at a trade show.
- Make sure your display offers attendees of the trade show with a unique way to view your products and services. You need to stand out in order to be memorable.
- Listen to your attendees, don't just bombard them with your sales pitch.
- Be sure your booth is adequately staffed. Trade shows are long events (often lasting three or four days in a row at eight to twelve hours a day). Unless you have super-human endurance, chances are you'll need some help to stay fresh and alert.
- Find out who you're talking to. You need to quickly assess whether you're talking to a decision maker or a grunt worker, and you need to respond accordingly.
- Make good use of trade show giveaways.
- Take notes on potential leads. You need more than just a name and a phone number when it is time to follow up.
- Design your trade show display to have maximal impact. Using a simple, clean, yet striking design, your booth can attract hundreds more attendees than a busy or otherwise ugly display.