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Using Attendees to Boost Lead Generation
At most large trade shows, there are hundreds or even thousands of attendees wandering from booth to booth in search of interesting products and services. A great way to bring more attention to your trade show booth is to use the attendees as your own personal sales force. Give incentives for referrals received from customers, and encourage your customers to spread the word about what is happening at your booth.
Generating this kind of interest can be a tricky process, but there are a few general rules you can follow that will make the process go more smoothly: