Custom Exhibit Line VS Custom Modular
November 13th, 2008Q. Zach, what is your opinion on the above display systems?
A. Well, I have several concerns about the custom display booth.
1. My first concern is that there is a backwall blocking an audience from 1/4 of the display. If your space is a 20×20 island, it is unusual to put a wall against one entire side of your space, blocking visibility of and traffic to your booth from that side. However, if your space is a 20×20 peninsula, this style would of course work, assuming this backwall is against the wall side of the peninsula space. If you are in an island space and you do choose to place a backwall as shown in the rendering, it would be wise to at least put graphics on the outside of that wall in order to utilize as much visibility as possible. We would suggest a higher center tower with more graphic space instead of a backwall. This opens up the floor of your space, centers your message, increases your visibility, and all in all creates a warmer, more inviting atmosphere for your attendees.
2. Secondly, there is a lot more extrusion use in this style. This is of course a preference, but it does have some practical purpose to use less extrusion. A thinner extrusion used less often ensures less weight and less cases or crates. These in turn ensure less money spent on shipping and drayage. Not to mention number of pieces, tools necessary, and set up time would all decrease with a thinner extrusion used less often. I want to be sure to tell you that the same look/style and the same amount of graphic space can be achieved using less extrusions. For instance, many of the cross pieces are unnecessary. They serve no purpose other than a boxed in look. We would suggest a more space driven setup that is less “boxy” and more open, more warm and personal and less industrial. Extrusions are an excellent tool for creating trade show displays, but we find that they work and look best if they are used in moderation, more as an accent than a prominent feature.
3. Is the center column placement in the rendering final? Its current position restricts patrons from walking between it and the backwall. One of the best benefits to having a 20×20 island is that attendees will always walk through your display from one end to the other. If a path is blocked, they will be less likely to actually enter the space, and more likely to walk by while glancing in. Another advantage to keeping the perimeter of your booth floor as open as possible is that it welcomes rather than restricts.
Those are my concerns for this setup/style. My last question would be price. This kind of setup will certainly increase cost due to the extrusion size and amount, and the amount of slatwall.
At Tradeshowdirect, we strive to be competitive in pricing, but also in getting you the best system for dollars spent. For this reason alone we make every effort to judge each aspect of every display.




