Storing Your Trade Show Booth

Posted on May 16, 2012 by admin
We all know a trade show display looks great when it's in the exhibition hall. But how can you maximize on that investment and make sure it looks just as good at next year's marketing events? The answer is simpler than you might think: Store your display properly. Whether you have the largest 40 x 40 booth in your industry, or a standard 10ft Pop-Up Display, you're going to need a space for storage. Here are a few things to keep in mind when considering a storage facility, either off or on-site: - Read more [...]
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Missing Display Fail

Posted on May 10, 2012 by admin
Although we know the company name from the booth label hung from the pipe and drape, you have to feel sorry for this guy. Not just because his booth is missing, but because someone snapped a photo of his unfortunate circumstance. There are a few positives worth noting, though. He looks professional, he's dressed the part, and the table display he's created is sharp. He's standing up and actively engaging an attendee. What can we learn from this? Make the most of your show regardless of Read more [...]
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Make Your Investment Last

Posted on May 7, 2012 by admin
Whether you've just bought a brand new trade show display for your event marketing team this year, or you're working with a display that's past its prime, there are always a few tips to help ensure you're getting the most from your investment. And it is an investment - most booth displays run anywhere from $1000 to.... as much as you want to spend. Tip #1 Do a setup dry run. Get your event staff in the same room for an hour or two and set up the display together. Read all instructions carefully, Read more [...]
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Do Your Research

Posted on April 24, 2012 by admin
Trade show marketing has been proven to be one of the best ways to network and create visibility for your brand. But before you dive in to the brave new world of event marketing, check out the following to see how you can make your event experience a success. - Attend a few trade shows in your field - specifically shows you would consider exhibiting at in the future. Cost to attend is minimal and the benefits are great. Be sure to schedule in some time to check out a workshop or two in addition Read more [...]
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Read And Follow Instructions Carefully

Posted on April 19, 2012 by admin
How most trade show booths break: - You're late. - You're in a hurry. - You're not paying attention. Take care of your booth and it will take care of you! Slow down and read those setup instructions. Read them all the way through before you even open a display case. If there seems to be a discrepancy, try to solve the puzzle before you start assembling. If you can't figure it out, go for it anyway and it will more than likely figure itself out during setup. Every trade show display has Read more [...]
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Want A Good Design? Take Care Of Your Designer.

Posted on April 16, 2012 by admin
If you're in the market for a pop-up display, or any other kind of trade show booth, chances are you'll need someone to help you design it. Here are a few things to remember when working with a graphic designer, whether it's for a trade show display or a new brochure: - If possible, choose a designer with at least a 4 year degree. Sometimes it can make all the difference. - Trust your designer. Their job is to make you look your best, and that could mean what they think is best is different Read more [...]
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Early Birds Get The Worm

Posted on April 16, 2012 by admin
Okay, so we've all know it's good to be ahead of schedule, but do we honestly know how good? Here's a brief list of what you latecomers can expect to endure when you're behind: - Rush Fees (20%+) - Expedited Shipping Costs ($100+) - Late delivery fees ($50+) - Additional drayage fees ($50+) - Stress - More stress - Did I mention stress? It might sound cliche, but you really can't put a price tag on a good night's sleep. And since most of us take our work home with us, either on our laptops Read more [...]
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How To Avoid Express Shipping – Even In A Time Crunch Situation

Posted on April 10, 2012 by admin
Shipping your trade show booth via express should always be a last resort. This is in regards to large cases, heavy boxes, and the like. Small graphics can ship express pretty cheap, but when a 36 x 24 x 18 shipping case goes through UPS or FedEx via express shipping, there will be a pretty hefty charge on the bill at the end of the month (like above $300). Thankfully there are a few things you can do to avoid this situation. Although trade shows have strict deadlines for both Advance Warehouse Read more [...]
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