Not all trade shows are alike, but with
a few basic tips, you can improve your ROI without adding much (or
any) cost.
Follow up on the leads you generate. You would be shocked to know
how many exhibitors fail to follow up with potential clients. Your
work does not end when the trade show ends.
Train your booth staff on your products and services. Unknowledgeable
staff is unprofessional.
Plan in advance. The cost of expedited shipping can be tremendous,
so make sure you are planning your purchases months in advance.
Pick a show that is right for you. All your efforts will be wasted
if none of your target audience attend the trade show at which you
are exhibiting.
Please, don't try to do your own graphic design work. The work
of a professional designer with an aesthetic eye is substantially
better than the work of a person who simply understands the programs.
Practice setting up your display before the show. This can save
you valuable time at the show to mingle with other exhibitors.
Send pre-show mailers.
You only have a certain amount of time at your trade show, so evaluate
potential leads quickly. Spending too much time with a dead-end attendee
can cause you to squander other valuable opportunities.
If you must exhibit internationally, plan well in advance.
Less is more in display design. You are not creating a museum exhibit,
you are creating a trade show display. There is only a few seconds
to grab the attention of potential leads, so make your graphics simple
and powerful.
Make sure to read the guidelines for booths for the specific show
you will be attending.
List of Trade Show Articles
Feel free to browse our trade show display
articles to get more information on the exhibits and booths we offer.
If you don’t find the information you need here, feel free to
call us at 800.605.6179 or e-mail us at info@tradeshowdirect.com.
