Although your graphics should have relatively
little text, your trade show literature should be full of engaging
and informative text. The literature you distribute at your next show
will probably be the only part of your company that follows your prospective
clients back to their places of business. Make sure that your literature
is well-designed and easy to understand.
What to Include in your Literature
Every company is different, so be sure
to tailor your literature to the particular products and services you
offer. Your literature should be consistent with the design of your
trade show display and the overall scheme of your trade show booth.
Generally speaking, ever pamphlet or trade show giveaway that you distribute
should contain the following information:
Your Contact Information
Your Company Name
Your Company Logo
Pertinent information about the products and services that you
wanted to highlight at your trade show exhibit.
List of Trade Show Articles
Feel free to browse our trade show display
articles to get more information on the exhibits and booths we offer.
If you don’t find the information you need here, feel free to
call us at 800.605.6179 or e-mail us at info@tradeshowdirect.com.
