Table Top Displays
Table top displays are a great way to exhibit on a tight budget. Before choosing a table top display, be sure to make sure that other exhibitors at your show will also be using table top displays. You do not want to be the little guy on the scene.
Once you have chosen to work with a table top display, you should be sure to analyze all the options that are available to you. A popup tabletop display is the industry standard because of ease of setup and because the graphics can be easily replaced, but there are many other options available. Panel displays are an excellent choice at the table top level because your graphics cost will be much less.
People often make the mistake of positioning themselves in the wrong place in relation to the table top display. As a general rule, your booth staff should position themselves in front of the table top booth during the trade show. Your staff should be engaging potential customers, not hiding behind a display.
Once you decide which cover to go with you must decide your colors and your logo options. Clearly a color and logo scheme that best matches your corporate identity is ideal, but more often than not we have seen that dark color covers with lighter color logos with fewer color options works that best to compliment your display and not detract from it.
