Your trade show literature is the only
part of your trade show display that visitors will take with them when
they leave the convention or expo. Hopefully they will remember your
booth and a few key points about the nature of your company, but the
literature will be in their hands for weeks after the trade show has
ended.
Your basic goal when designing trade
show literature is to create something that attendees will not want
to simply throw away. The message should be simple, but engaging. How
you display that message is also extremely important.
Many literature stands look cheap and
poorly made. A good literature holder can attract visitors who are
passing by your booth to come and take a piece of literature. The
best literature holders have simple, modern designs that showcase the
literature (many holders mask or hide the literature because they are
over-designed or gaudy).
Literature holders should also be sturdy
and reliable. You want your literature holder to be able to withstand
being bumped into, because trade shows are often very crowded events.
If your literature stand falls over easily, make sure you support it
with weights or other supports.
In general, make sure you have a lot
of literature available to pass out to potential clients. You do not
want to find yourself empty handed halfway through the first day of
the convention.
List of Trade Show Articles
Feel free to browse our trade show display
articles to get more information on the exhibits and booths we offer.
If you don’t find the information you need here, feel free to
call us at 800.605.6179 or e-mail us at info@tradeshowdirect.com.
