There are many trade
show displays that
offer a custom look, but are produced from stock exhibit material.
These displays are designed with many configurable options such
as monitor mounts, literature holders, recessed lighting, counter
systems, and kiosks. In most cases, these components can be positioned
almost anywhere on the display, which allows these ready made solutions
to appear as though they have been customized for your company.
Many exhibitors have very specific requirements,
and their needs can only be met by designing a custom display specifically
for their company. Custom
displays are usually much more expensive
than stocked displays because they require additional industrial
design time, and they usually require the display company
to manufacture custom components to fill specific needs. Also, custom
displays are usually much bulkier, and therefore it will cost much
more to store and ship your trade show booth. However, a custom display
that has been properly designed for the specific needs of the
customer
can make an incredible impact at a trade show. A custom display allows
for much tighter integration of the theme of your marketing plan with
your trade
show exhibit.
Custom displays also require a much
longer turnaround time. While a popup display can be turned around
in a matter of days, it may take weeks to turn around a custom display.
In addition to design time, it takes time to manufacture custom components
to be used with the display. If you are planning to use a custom display
at your next expo or convention, be sure to plan well in advance to
ensure that you have enough time to turn around a custom display.
In general, custom displays should only
be used by experienced exhibitors. They require additional planning,
additional time, and additional staff members to ensure that a custom
display is set up and taken down without a hitch.
