At most large trade shows, there are
hundreds or even thousands of attendees wandering from booth to booth
in search of interesting products and services. A great way to bring
more attention to your booth is to use the attendees as your own personal
sales force. Give incentives for referrals received from customers,
and encourage your customers to spread the word about what is happening
at your booth.
Generating this kind of interest can
be a tricky process, but there are a few general rules you can follow
that will make the process go more smoothly:
- Be friendly.
- Don't be pushy about your products and/or services, let them speak
for themselves.
- Aim to create genuine interest, not just a crowded booth space.
Giving away hundreds of worthless promotional items is a great way
to fill
up your booth with disinterested attendees.
- Ask for referrals. If a customer is pleased with your products
and/or services, that customer will be more than willing to point
others in
your direction.
