Ten Ways to Increase Leads at your next Trade Show
1. Research the show carefully before
you decide to exhibit. You can save yourself a lot of heartache by knowing
exactly what size and type of trade show you are attending.
2. Start planning well in advance of the
trade show. Poor planning can result in unexpected costs and a poor showing.
3. Make a list of measureable goals. If
you do not know what you're aiming for, you will never do well at a trade
show.
4. Make sure your display offers attendees
of the tradeshow with a unique way to view your products and services.
You need to stand out in order to be memorable.
5. Listen to your attendees, don't just
bombard them with your sales pitch.
6. Be sure your booth is adequately staffed.
Trade shows are long events (often lasting three or four days in a row
at eight to twelve hours a day). Unless you have super-human endurance,
chances are you'll need some help to stay fresh and alert.
7. Find out who you're talking to. You
need to quickly assess whether you're talking to a decision maker or
a grunt worker, and you need to respond accordingly.
8. Make good use of trade show giveaways.
9. Take notes on potential leads. You
need more than just a name and a phone number when it is time to follow
up.
10. Design your trade show display to
have maximal impact. Using a simple, clean, yet striking design, your
booth can attract hundreds more attendees than a busy or otherwise ugly
display.
List of Trade Show Articles
Feel free to browse our trade show display
articles to get more information on the exhibits and booths we offer.
If you don’t find the information you need here, feel free to
call us at 800.605.6179 or e-mail us at info@tradeshowdirect.com.
